Fashion photography is the blending of two different art forms, Fashion & Photography. A fashion photography is often conducted to showcase or advertise the clothing or accessories and for fashion magazines such as Vogue, Glamour, Redbook, Elle, etc. to make them appealing to fashion lovers throughout the world.
Fashion Photography is not a new concept, in fact is has a long existence in the history of photography. Initially it came into existence by clicking attractive models wrapped in the astonishing posing for clothing brands. Well now its improving with the changing times along with new ideas and technologies. Fashion photography is not restricted only for clothing, it has extended way beyond that from beauty care products to home decor accessories.
The fundamental aim for the fashion photography is to persuade people to buy the clothing. Today industry’s most popular formula is “What is seen is sold”. Thus fashion photography plays a vital role for showcasing garments and other fashion items on models in the best way possible. Photographing fashion items creates a great impact in the mind of the customer.
Fashion photography is not only being used to advertise for clothing companies but it has become a style of photography that hundreds of photographers strive to achieve in their work. Quality fashion photography can be expensive but if you want to sell your work, photography should be just as essential as the materials you use.
Still life fashion is a another sort of fashion photography, popularized with the advent of e-commerce strategies & increasing use of online retail stores. In still life fashion photography , a photographer clicks online dresses or items; often it doesn’t need any beautiful faces to showcase the products.
Fashion Photography is an art of capturing and displaying products or items in artistic form