Fashion Photography is a method of photography that is devoted to showcasing the designer clothing, jewellery and other fashion products creating beautiful eye-catching and dynamic photos which attract the world.
Fashion Photography has been in existence since the earliest days of photography. Though fashion photography is most often done for advertisements or fashion magazines, over time it has developed its own aesthetic in which the clothes and fashions products are enhanced using exotic locations or accessories making them tempting to people.
Fashion Photography is much more than a photo. It embodies the whole fashion atmosphere of the moment and in a way portraits the mood of the time in the best possible way. It helps sell entire lifestyle of a time period.
A mature Fashion Photography is much more like a full fledged short film, needing an atmosphere, plan and a dream, along with a coherent concept that evolves around the shoot. It also needs to be very fresh and original requiring a good co-ordination between entire team of creative people.